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Privacy Policy

Last updated: July 15, 2026

1. Introduction

Golf Lab AI ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and related services.

2. Information We Collect

2.1 Information You Provide

  • Account Information: Creating an account is optional. If you create one, we collect your email address and authentication credentials through Apple Sign-In or Google Sign-In.
  • Profile Information: Golf-related preferences such as handedness (left/right), handicap index, skill level, and typical miss.
  • Video Content: Golf swing videos you record or upload, still frames extracted from those videos, and rounds or scores you log. We only send swing visuals to the third-party AI service after you give permission in the app.
  • User-Generated Content: Notes, drawings, feedback you provide within the app, and comments or drawings posted on swings shared with you.
  • Subscription Status: If you subscribe to Pro, the purchase is processed by Apple. We receive your subscription status and product identifier, never your payment details.

2.2 Information Collected Automatically

  • Device Information: Device type, operating system version, and unique device identifiers.
  • Usage Data: App interactions, features used, session duration, and screen views.
  • Crash Data: Technical information about app crashes to help us improve stability.
  • Network and Security Data: Internet Protocol (IP) address and app, device, authentication, and integrity identifiers that our service providers use to deliver and secure requests.

3. How We Use Your Information

  • Provide Services: After you give permission, analyze your golf swing using Google's third-party Gemini service and provide personalized feedback.
  • Sync Data: Store and synchronize your swing sessions across devices when you're signed in.
  • Improve the App: Understand how users interact with our app to enhance features and fix issues.
  • Communicate: Send important updates about the service (we do not send marketing emails without consent).
  • Safety & Security: Detect and prevent fraud, abuse, and security incidents.

4. Pose Tracking & AI Analysis

On-device pose tracking. The app detects body landmarks on your device to find swing positions and calculate motion measurements. Raw pose-landmark frames remain on your device. Derived swing positions and measurements may be included in the AI analysis request described below.

Permission and recipient. Before the first AI analysis, the app names Google LLC as the recipient, describes the data below, and asks you to choose "Allow and Analyze" or "Not Now." If you decline, no swing data is sent for AI analysis. If you allow, the request is processed by the Gemini API in Google Cloud Vertex AI through Firebase AI Logic.

Data sent for AI coaching. The request can include: selected JPEG still frames from the trimmed swing; if still-frame extraction is unavailable, the trimmed MP4 swing video; handedness, skill level, handicap, typical miss, club and camera angle; shot-result tags such as ball flight, contact and overall feel; on-device derived swing positions and measurements; short summaries of recent swings and logged rounds; and technical request data such as IP address and app or device identifiers used to deliver and secure the service.

Data not included in the AI request. We do not include your name, email address, precise location, payment information, notes, or comments and drawings from shared swings in the Gemini analysis request.

Google's use and protection. We configure AI analysis as a paid Google Cloud Vertex AI service governed by Google Cloud's data-processing and security terms. Google states that it will not use customer data to train or fine-tune AI models without the customer's permission. Google may process request and usage data as needed to provide, secure, monitor, and prevent abuse of the service. We require providers that process personal data for us to use it only for the contracted service and to provide the same or an equivalent level of privacy protection.

5. Data Storage & Security

  • Local Storage: Videos and session data are stored locally on your device.
  • Cloud Storage: If you sign in, your data is synced to Firebase (Google Cloud) servers located in the United States.
  • Encryption: Data is encrypted in transit using TLS and at rest using industry-standard encryption.
  • Access Controls: Your cloud data is only accessible to your authenticated account.

6. Data Sharing

We do not sell your personal information. We may share data with:

  • Google Firebase and Google Cloud: Account authentication, cloud storage and database, analytics, crash reporting, and—only after your permission—the Vertex AI Gemini analysis described in Section 4.
  • Apple: Sign in with Apple and subscription billing. Apple processes purchases; we do not receive your payment-card details.
  • Shared Swing Links: If you share a swing for feedback, the video and its analysis become viewable by anyone who has the link, and viewers can post comments and drawings on it. Only share links with people you trust; you can stop sharing at any time from within the app.
  • Legal Requirements: When required by law or to protect our rights and safety.

Our service providers are required by contract and applicable law to protect personal data with the same or an equivalent level of protection, use it only for the disclosed purposes, and apply appropriate security controls. We do not sell personal information or share it for cross-context behavioral advertising.

7. Your Rights & Choices

  • Access & Export: View and export your swing data from within the app.
  • Delete: Delete individual swing sessions or your entire account and associated data.
  • Guest Mode: Use the app without creating an account. Your account and cloud-sync data stay local; if you choose AI analysis, only the data disclosed in Section 4 is transmitted after you give permission.
  • AI Data Sharing: Decline the request and continue using on-device features without AI coaching. If you previously allowed sharing, go to Profile > Privacy and choose "Stop AI data sharing." Future analyses will require permission again.
  • Analytics Opt-Out: Disable analytics through your device settings.

8. Data Retention

We retain your data for as long as your account is active. If you delete your account, we will delete your personal data within 30 days, except where retention is required by law or for legitimate business purposes (such as resolving disputes).

9. Children's Privacy

Golf Lab AI is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy in the app and updating the "Last updated" date.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us through the in-app feedback form or at:

Email: privacy@golflabai.com